Totally agree with the Amazon move — that’s such a huge unlock to get in front of so many consumers. With brands like Away and Nike now selling on Amazon, I think it’s a clear indication of a shift in how brands view Amazon’s platform as a both an acquisition & distribution channel.
Thanks, Julia! We are super excited to continue to test in beta mode, you never know what will work. Its also interesting to test, when you know its premium (i.e. Away) do you just accept premium pricing? Will share more results as they come!
Always love reading your updates Lauren!
Totally agree with the Amazon move — that’s such a huge unlock to get in front of so many consumers. With brands like Away and Nike now selling on Amazon, I think it’s a clear indication of a shift in how brands view Amazon’s platform as a both an acquisition & distribution channel.
& congrats on the office space :)
Thanks, Julia! We are super excited to continue to test in beta mode, you never know what will work. Its also interesting to test, when you know its premium (i.e. Away) do you just accept premium pricing? Will share more results as they come!